China Press, 22 July 2010

An undergarment speaks of a woman’s intimacy and emotions; and it wraps a woman's attractive and beautiful figure.

Wearing the right undergarment not only makes the arms and waist look slimmer, but it also completely unveils a woman's beauty and confidence.

Every bra uses strong flexible fabric, with some 48 separate parts tightly stitched together with larger cups.

It is difficult being a woman. It is even more difficult being a beautiful one. Every inch of our skin whether visible or not, should receive special care. With proper undergarments the ugly parts of your body can be hidden.

Anne Chen of Neubodi understood from young that being a woman is very challenging. She believes that, as a woman, it is necessary for her to do her best so that her gifts and talents would not remain hidden.

Anne carefully observed other girls during her growing years when change in their body was evident. ”Very often, when I look at a well-developed and plump body of a school mate, I noticed that with the absence of good support, their breasts look ‘squeezed’. This seems to be particularly unflattering even when they are wearing conservative clothes.”

She could only look at them but could not say anything. “Even when I told them about what I observed, they don’t know what to do about it. That is why so many women with voluptuous breasts bend forward when they are standing or sitting, so as to ‘cover’ the ugliness. I told myself that this will not happen to me.”

Anne would buy high quality bras abroad within her financial ability. "I am very particular about the bra cutting and fabric choices. After many purchasing experience and doing my own research, I now have a deeper understanding of the bra."

Experience the immediate changes

Before	After
Sloppy shoulder	Straight shoulder
Hunch back	Straight back
Sagging breasts	Firm breasts
Droopy line from side view	Straight line from side view
Waist bending forward slightly	Straight waist
Bulging stomach	Flat stomach
Loose buttock	Firm buttock
Lack of body shape	Beautiful body shape

48 parts tightly stitched together
At present, the popular t-shirt bra, which uses the cup mould to manufacture, does not provide good support, and over time lead to posterior chest fat and results in sagging or flat breasts, therefore losing its beautiful original shape. The posterior chest fats will spread to the arms, armpits and back, resulting in the fattening of those areas.

"Undoubtedly, the bra cup made from the mould is stylish and trendy, but it cannot support much weight. "On one occasion, I met a friend from Hong Kong. She has a plump body overall but not a layer of cellulite could be seen because of her undergarments. More importantly, her posture from her shoulder to the waist is straight and you could see that she was full of confidence."

She was introduced to the bra that her friend was wearing and found that the magic actually came from the bra cup. "My colleagues, several friends and I were very curious and bought several pieces to try. My friend suggested that we wear the bra and measure our body after one month. We noticed the changes on our body and regretted that we did not buy a few more pieces from Hong Kong. "

At this juncture, an idea flashed in Anne’s head. Why not bring the business here? As a result, Neubodi was established two years ago. With the assistance from designers in Hong Kong, she created a three dimensional cut based on the human breast shape, and uses strong but flexible fabrics for each bra, with some 48 separate parts tightly stitched together. A larger cup design also ensures that surplus fats from the arms and the back are retained in the bra. By doing so, it will not only slim the circumferences of the arms and waist, it will also unfold the beauty and self-confidence of a woman.

Choosing a bra for daily wear is very important as it will directly affect your body shape. At Neubodi, there are professionals ready to teach you how to dress. You will immediately see the difference. In a woman's life, the importance of the bra cannot be ignored.

Back pain due to wearing the bra incorrectly
Back pain and shoulder stiffness are common to modern people. Whether you are a student, office worker or a housewife, we seem to be unable to avoid this 'modern infection'.

But, according to Anne, it may not necessarily be caused by our daily life’s pressures!

"I found that most girls with a slight hunch and who often complain of back pain thought that it was caused by too much pressure and improper sitting position. But, there are reasons which points to the incorrect way of wearing the bra. "

She said that by wearing the right bra, it can help adjust and realign the dorsal vertebrae into its natural straight S-shape. "Many women, especially those with plump bodies, are not always conscious of the earth’s gravity which forces them to bend slightly forward and become hunched. Over time, the body would become anti-S-shaped, and this will lead to back pain and other problems."

Anne proposed a simple self-test to understand one’s body shape and whether due to improper wearing of the bra, there is an ‘out-of-shape’ problem with the body.

First, use a soft measuring tape to measure from the shoulder to the nipple - the standard distance is about 9.5 inches. If it is more than 10 inches, it is sagging. The standard distance between two points of the breast is 7 inches. If it is more than this figure, it means that the bra you are wearing now does not provide sufficient support. So, if you have pain in your shoulder and lower back, it is most likely due to wearing the wrong bra every day.

Wearing the right bra exudes one’s self-confidence and body shape
Anne is an open-minded mother. She started educating her daughter to take care of her breasts when she was still very young.
"A girl at the development stage is not used to wearing a bra, but prefers loose undergarments. I told my daughter that if she doesn’t listen now, she will regret later."

Her customers are women with ages ranging from 14 to 65, seeking comfortable and strong-supporting bras.

As a woman, she certainly understands that women are willing to spend money to buy beautiful clothes, cosmetics and skin care products, but neglect the importance of their inner beauty. "As long as you are wearing the correct underwear, we can help you to radiate self-confidence from within. Even without a beautiful figure, it can give you a beautiful shape. One would not only appear to be taller and more slender, but will look visually beautiful. Furthermore, with make-up, one would look attractive and confident."

In addition to wearing the right underwear daily, Anne also does chest care every two to three months, so as to clear the effects of lymph. "Wearing the right bra is necessary especially during work and when engaging in large volume of activities."

Every woman has her own way of washing a bra. Some will placed it in the laundry net before throwing it into the washing machine. They think that this is the safest way to wash a bra. Some like to hand wash and then squeeze the water out by hand until the cups are partially dry. Most people peg both sides of the bra and let it dry. Some may fold together two cups and hang on a rack to dry.

"Even a bra that cost thousands of ringgit should not be machine-washed. Heat energy produced by the washing machine during the washing process will directly affect the flexibility of the bra and result in it losing its durability. If you do not believe this, try an experiment with a rubber-band, you will find that it become less flexible after washing in a washing machine," said Anne.

The bra is always the closest garment to the skin. During the cleaning process, there would be some residue on the bra. The effect would be the hardening of the cups, which will affect the flexibility of the bra. "I suggest that when washing clothes that we wear closest to our skin, we should use cleaning agents with natural ingredients; while protecting the clothing, it may also give the skin some protection."

Anne said that washing the bra the proper way would help extend its durability. Her Neubodi bra washes up to 240 to 300 times and still retains its strength and durability.

Fasten the strap first before washing. Wash with a little detergent and rinse and massage gently. Press out the water from the cups with one hand, then turn the bra inside-out and peg both sides of the strap to dry so that the cups would remain in the most perfect state.

The right way to wash a bra

1. Fasten the strap.
2. Gently massage the cups and rinse.
3. Press out the water from the cups with one hand.
4. Reverse the bra, peg both sides to dry.

Anne said, shoulders, lower back pain are most likely due to wearing the bra incorrectly every day. By wearing the right bra, the back curve of the dorsal vertebrae can be realigned into the natural S-shape.